The Amazon Shift: Why FBA Changes in 2026 are Great News for Conscious UK Brands and Wonderpack.eco
The news is out: Amazon is making big changes to its core FBA service, and while the headlines sound dramatic, this moment marks a real opportunity. For brands committed to thoughtful, sustainable fulfilment, the time to move is now.
What’s Really Happening with Amazon FBA in 2026
Let’s cut through the noise: Amazon FBA isn’t ending. But from 1 January 2026, Amazon will stop offering its prep and item labelling services in the US. That means sellers can no longer rely on Amazon to handle pre-shipment tasks such as poly bagging, bubble wrapping, or applying FNSKU labels.
It’s a sign of things to come. Amazon is doubling down on automation and shifting manual work and responsibility back to sellers.
What This Signals Globally (and in the UK)
Although the new rules start in the US, the direction is clear worldwide: more automation, higher costs, and stricter compliance.
- Automation over service: Manual prep is now seen as a bottleneck Amazon no longer wants to manage.
- Rising costs: Sellers face new fees, tougher inventory penalties and higher fulfilment rates.
- Zero-tolerance compliance: Without Amazon’s prep buffer, every shipment must be flawless. One wrong label could mean rejection, disposal or fines.
For UK brands, this means the margin for error is shrinking and the cost of staying compliant is rising.
The Opportunity: Why Thoughtful Fulfilment is the Future
This shift is exactly why Wonderpack.eco exists. As Amazon tightens its systems, brands need a flexible, values-driven partner who can combine efficiency with care.
How Wonderpack.eco Aligns with the New Reality
- Expert Amazon Compliance & Prep (the service Amazon is ditching) We handle the precise work Amazon no longer wants from FNSKU labelling to packaging and compliance checks so your stock leaves our UK hub ready for any Amazon or multi-channel destination.
- Sustainable, Thoughtful Packaging as Standard
Where Amazon optimises for speed and volume, we focus on quality and impact. We use eco-friendly materials and methods that protect your brand and the planet.
- Multi-Channel Flexibility
Manage your Amazon and e-commerce orders (Shopify, WooCommerce, etc.) from a single UK hub. You gain control, cut costs, and build resilience beyond one platform.
- Transparent, UK-Focused Pricing
No hidden surcharges or surprise fees, just clear, predictable pricing and a partner who understands British e-commerce.
Ready to Take Back Control?
The 2026 FBA changes mark the end of easy, hands-off selling on Amazon but also the start of something better.
For conscious UK brands, this is the moment to reclaim flexibility, service quality, and sustainability. With Wonderpack.eco, you can stay compliant, reduce risk, and grow your brand on your own terms.
�� Ready for a chat? Let’s make your fulfilment as forward-thinking as your brand.
